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Home > About BNE > Marketing Resources > TV Ads > Frey Electric Frey Electric On-air Where Life Works advertising campaign! In conjunction with WIVB-TV/Channel 4, Buffalo Niagara Enterprise is airing a series of television spots promoting the Buffalo Niagara region as a great place to live, work and raise a family. The first set of these 30-second spots features BNE President and CEO Tom Kucharski. For more information on the WIVB-BNE "Where Life Works" campaign, contact Ed Bassler, WIVB Director of Sales, 879-4930 or ed.bassler@wivb.com View more reasons why Life and Business work in Buffalo Niagara |