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Ambassadors

Peter Augustine

"Buffalo Niagara works for New Era because the fiber of this community is woven into every product we make. And that starts with our people. I've always believed that people make the difference between an average company and one with heart. And at New Era, we have some of the most passionate and committed around. This is a region I'm proud to do business in and even prouder to raise my family in."
— Peter Augustine, President of New Era Cap Company

New Era has been designing and manufacturing hats in Buffalo Niagara since 1920. In that time, we've built a 75-year relationship with major league baseball and produced licensed caps for the National Basketball association and National Hockey League.

By 2005, our growth and expansion had us looking for a new facility. We wanted to build something dynamic like our product, someplace we could host customers and feature new caps. Of course our heart was in the Buffalo Niagara region, but this was a business decision and we were courted by several aggressive markets. Plus, with our manufacturing plants world-wide, all doors were open.

In the end, we chose to locate our corporate headquarters in Downtown Buffalo. We had a committed and creative workforce and the region offered a competitive economic incentive package. Buffalo has incredible architecture so we were able to find a unique location at 160 Delaware Avenue in Buffalo that was formally a Federal Reserve Bank. The New Headquarters features administrative offices, our first retail store, a community room and a New Era Museum.

Remaining in Buffalo Niagara was a great business decision for New Era, and personally, I can't be more pleased. I'm proud to me a member of this community.

Visit the New Era Cap Company website

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